Manufacturing · 2021

Adhesives and extrusions for the UK and Ireland, clearly presented.

Product website for a manufacturer of high-quality adhesives and flexible extrusions — communicating technical performance standards and competitive positioning to trade buyers.

Gemini
Client
Web & Commerce
Service
6 weeks
Duration
2021
Year
Gemini
Manufacturing
The gap

Great products. No specs online. Every enquiry started with a call.

Gemini made technically superior products, but trade buyers couldn't find specifications online. Every enquiry started with a phone call and ended with a PDF by email. Buyers who needed to compare options quickly against competitors were choosing whoever had the better website.

What we built

Technical spec sheets, downloadable. Trade buyers self-serve.

  • 01Product website with downloadable technical specification sheets
  • 02Application-specific pages for each industry segment served
  • 03Competitive performance data presented clearly for trade buyers
  • 04CMS for ongoing product range and specification updates
The result

Buyers compare against competitors without phoning. 6 weeks.

Self-serve
Spec access
Trade B2B
Primary audience
UK + IRL
Market
6 wk
Delivery

Your tech specs still sent by email?
Put them online in 6 weeks.

30-minute scoping call. No pressure. Clear next steps.

Book a scoping call