Use cases
Proof for leaders who cannot miss.
Selected outcomes for founders and product leaders under pressure to deliver: what was broken, what we built, and what moved.
AutomotiveA multi-tenant SaaS that connects car dealers to every sales channel.
Platform for dealerships to manage and showcase stock, sync with third-party marketplaces, and give managers full audit control — with AI-assisted tools and MCP integrations in progress.
SaaSAn AI-native CRM built for the businesses that gave up on HubSpot.
AutomaLead is an AI-powered CRM for small and medium-sized businesses — visual pipeline, automatic lead prioritisation, automated follow-ups and plain-English reporting. Built to replace spreadsheets without the complexity of enterprise tools.
FintechMARY — the AI voice assistant that qualifies mortgage applicants before a broker picks up the phone.
MARY is an AI voice assistant built for Mortgage Propeller — a real-time speech-to-speech agent that handles initial applicant qualification, matches them to an available FCA-authorised broker, creates the customer record, and books the call, all without human involvement.
Food & BeveragePremium food e-commerce built for a genuine dining experience.
Moran's Catering e-commerce platform — a NopCommerce build delivering a premium direct-to-consumer channel, with curated product storytelling, order management, and a buying experience that reflects the quality of the brand.
SaaSSocial media content — generated, designed and published by AI.
AutomaPost is a SaaS platform built for marketing agencies. Context-aware AI writes the copy, creates the visuals and publishes across Instagram, LinkedIn, Facebook and X — from one dashboard, for every client.
TelecommunicationsOperational workflow management that actually cuts through the noise.
CA3 is a platform built to optimise complex operational processes — advanced data and communications management that promotes efficiency across workflows.
Food & BeverageA food production system that connects four production centres, every store, and every order.
Custom food production and ERP system for Moran's Catering — replacing Excel-based operations across four production centres with a unified platform covering production planning, recipe and batch management, inventory, supplier orders, dispatch, traceability, and integrations with Sage, Bartender label printing, and Philips Hue production lighting.
Sports & BettingThe official digital home of Irish greyhound racing.
Web application for the Irish Greyhound Board — event following, racing results, and fan engagement features built on a modern .NET stack with intuitive UX.
SaaSAn ERP built for what off-the-shelf systems can't cover.
Custom ERP for UK/IRE markets with plugin-based customisation, integrations with e-commerces, CRMs and online marketplaces, and business logic no generic system would accommodate.
Sports & BettingGreyhound racing betting in your pocket.
Mobile app for watching and betting on greyhound races — intuitive, engaging features that make racing accessible to new and existing fans.
MarketplaceA marketplace built around local commerce, not algorithms.
Online platform connecting small business owners with nearby buyers — a deliberate alternative to large marketplace platforms, focused on local economic development.
RetailMaking quality hot tubs accessible — without the premium markup.
E-commerce for one of the UK's most affordable hot tub retailers, balancing product quality communication with competitive pricing across a large catalogue.
Health & SafetyA vast health and safety sign catalogue built to convert.
E-commerce for a Northern Irish H&S signage company serving the UK and Republic of Ireland — comprehensive product range with clear categorisation and direct-to-customer purchasing.
Pet & Animal HealthNatural pet treats with science behind every ingredient.
E-commerce for a Brazilian natural pet snack brand — products built around sustainable, scientifically proven food sources with a focus on pet health and disease prevention.
AutomotiveA mobile tool that puts the full stock in every seller's hands.
App for a Volkswagen dealership to manage sales, access vehicle information instantly, and share specs with customers — built to speed up the showroom floor.
GamingA Rube Goldberg puzzle game with real physics.
Mobile game inspired by The Incredible Machine — simulated physics, trampolines, explosives, and contraptions that reward creative thinking.
AgricultureA fertiliser market reference, built for scale.
Digital presence for a 10-year-old Brazilian fertiliser business working with rural producers and over 30 specialist agronomists across multiple crop types.
Furniture & DesignSolid wood furniture with a minimalist soul.
Brand website for a Brazilian sustainable solid wood furniture producer — signed pieces by Pedro Mendes and Estúdio Madeira, built around a clean, product-focused aesthetic.
ManufacturingAdhesives and extrusions for the UK and Ireland, clearly presented.
Product website for a manufacturer of high-quality adhesives and flexible extrusions — communicating technical performance standards and competitive positioning to trade buyers.
FintechThe mortgage platform that took a fintech from zero to thousands of applicants.
End-to-end mortgage platform for an FCA-authorised fintech startup — a public-facing applicant portal with digital fact-find, and an internal broker system for advisors to manage cases, track compliance, and book client calls.
Food & BeverageBelfast's favourite pizza, now with a great ordering experience to match.
Mobile ordering app for a popular Belfast pizza delivery restaurant — reinforcing their high standard of customer service with a smooth digital experience.
Civil EngineeringMarine civil engineering, from harbour works to remote island sites.
Institutional website for a specialist marine civil engineering firm with a track record across UK and Ireland — including works on the Aran Islands, Shetland, and the Orkneys.
EducationDay-to-day nursery management, with development reports parents actually read.
iOS app for nurseries to track daily activities, manage children's development, and generate comprehensive reports that keep parents in the loop.
Transport & LogisticsIreland and Northern Ireland's go-to trailer distributor, online.
E-commerce for the Brian James Trailers distributor across ROI and NI — serving both commercial clients and local government bodies with a trusted product range.
AutomotiveOver 30 years of car buying expertise, now with a digital presence to match.
E-commerce and dealership platform for a long-established Northern Irish car retailer — covering vehicle sales, servicing, and the full customer journey online.
EducationA first-class school, with a digital presence that reflects it.
Website for a Belfast integrated college — designed to serve families, students, and the community with clear information and a welcoming digital experience.
HealthcareModern dentistry, made approachable.
Website for a multidisciplinary dental clinic — combining technology and expertise communication with a patient-friendly experience that converts visits into bookings.
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